Branding ID The G.R.O.W.T.H. (Giving Real Opportunity With Talent & Heart) Initiative. This program was created by 100 Roses From Concrete founder Keni Thacker. This new virtual agency program will allow a select group of multicultural college students to gain advertising, marketing, media, and public relations experience over ten weeks. The G.I.Fs for short will apply the lessons taught by members of 100 Roses From Concrete and special guests to create branding solutions for a real-life non-profit client as they learn to adapt to a new world post the coronavirus. The overall project was to develop the entire brand voice/identity.